Pandora Production, the well-known Danish jewellery brand, invests over 9 billion THB

in Thailand capacity expansion program,
Strengthening its leadership position as the world’s largest jewellery

manufacturer and exporter


Bangkok – April 19, 2017:  PANDORA, the world’s largest jewellery manufacturer and exporter,
is investing over nine billion baht to expand its production capacity in Thailand, implementing three strategic initiatives to support increasing global demand for jewellery. PANDORA is investing with an aim to double its production capacity within the next five years.

Pandora Production Co., Ltd., in Gemopolis Industrial Estate, Bangkok, Thailand is the world’s largest jewellery manufacturer and exporter. In 2016, PANDORA celebrated a new milestone with total revenue reaching over 100 billion baht, a 21% increase compared to 2015. During the year, the company created 122 million pieces of crafted jewellery. PANDORA exports Thai-made fine jewellery items to more than 100 countries across six continents. America is our largest market which delivers 34% of the revenue while Asia Pacific, the fastest-growing region, represents 19%. The rest 47% of sales is from Europe, Middle East and Africa. The proportion of revenue in 2016 was 77% charms and bracelets, 13% rings, 5% earrings, and 5% necklaces and pendants.

Mr. Nils Helander, Senior Vice President, Manufacturing, and Managing Director at PANDORA Production Thailand, said, “To support increasing demand in the global market, PANDORA is continuing to expand our production capacity with a total investment of nine billion baht over a
5-year period (2015-2019) as we implement three significant strategic initiatives
in Thailand. They are: 1. A new production facility in Lamphun; 2. A new Triple A crafting facility in Bangkok; and
3. Reconstruction and
optimisation of our existing facilities at the Gemopolis Industrial Estate in Bangkok. The company expects this investment to potentially double our production capacity compared to 2015, giving us the capability to produce more than 200 million pieces per year by the end of 2019 and promote Thai jewellery industry in global level. We also anticipate the expansion program will ultimately create more than 20,000 jobs for Thai people.”

Pandora Capacity Expansion Programme


Nils Johan Helander-12

  1. New 2nd production facility, Lamphun

Having received widely-recognized LEED certification (Leadership in Energy and Environmental Design), PANDORA’s new production facility in Lamphun meets the highest standards for sustainability and corporate social responsibility. Its operations integrate production flow principles and semi-automated areas that reduce lead time for production from raw material to finished jewellery by up to 50%. PANDORA anticipates as much as 25% of its total jewellery volume will be produced at the Lamphun facility by the end of 2017.

  1. New Triple A crafting facility, Bangkok

Construction of the new Triple A building located in Gemopolis Industrial Estate accounts for more than 20% of PANDORA’s total investment in the expansion programme. Not only it is being built with leadership in Energy and Environmental Design (LEED) requirements, this new facility will also offer increased production capacity with approximately 19,383 square meters of space. The most advanced technology ever for jewellery production would be installed in the new facility to dramatically reduced production lead time.

  1. Update and renovation of existing crafting facility at Gemopolis Industrial Estate

This update and renovation program, which supports both short- and long-term expansion of the company, is divided into two phases:

Phase 1: The Innovation Center, due to open at the end of 2017, will be a venue to showcase PANDORA’s latest advanced products under the theme “The Innovation Center of the world’s largest jewellery brand.”

Phase 2: Renovation of existing crafting facilities and construction of the new office (Buildings A18, AAAA and BB) will support PANDORA’s growth with a new office space, food center, parking lots, and conference rooms. The existing crafting facility will also be renovated to increase its production capacity.

“We are very confident that PANDORA’s capacity expansion programme will play a vital role in promoting Thailand’s jewellery manufacturing industry internationally. Most importantly, the expansion program reinforces PANDORA’s vision to become the world’s most-loved jewellery brand,” concluded Mr. Helander.


PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 8,100 points of sale, including more than 2,100 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 21,500 people worldwide of whom around 12,400 are located in Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2016, PANDORA’s total revenue was DKK 20.3 billion (approximately100 billion baht).

For more information:

PANDORA Production Thailand Co., Ltd.                              ABM

Vivatthanee (Mai) 06 2709 5415                                           Satida (Emmy) 08 5166 2442
Supawat (Banky) 08 9988 2886
Tel. 02 728 7200