It seems as if children in China are just as crazy about Lego as kids everywhere else, and the toy manufacturer’s latest results would appear to suggest their parents are less prone to buying the counterfeit products that have given the company problems in the past.
The accounts presented by the company’s administrative director Niels B Christiansen reveal the company made a healthy 8.1 billion kroner profit for 2018.
Since Chinese children gained easier access to the multi-colored bricks, turnover in that market has grown by a two-digit percentage.
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