The secretary-general of the Thailand Consumers Council (TCC), Ms. Saree Aongsomwang expressed concerns over Thai media quality at a public seminar, “Quality Content and Opportunities for Growth in Rating” on Saturday, 8 October 2022.

Too often, Thailand’s news coverage and media content choose to present some news stories through the drama and excitement lens rather than the logic and depth.

“Thai journalists work more like police with their hunger to find who committed the crime, even though audiences actually want to know about the actual cause of that crime rather than who committed it,” said Ms. Saree.

To produce good quality content, instead of searching for ways to hook audiences’ attention by strong emotional connections only, the questions of what would uplift the standard of the society and how to help shaping audiences to become better-informed are the angles that needed more consideration.

Source: Bangkok Post

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